Photographer | Graphic Designer | Content Creator
Before the 2021 college football season I accepted a job with Southern Methodist University (SMU) football as Director of Creative Content. Under this title I served as the team photographer and assisted with recruiting graphic design. However, at the end of the season head coach Sonny Dykes took a job with Texas Christian University(TCU). The coaching change left a vacuum in the creative room. In an effort to help incoming HC Rhett Lashlee transition in I took on the graphic design role. We rebranded our look on social to mark the bringing of a new era. This is a snippet of those graphics.
Initially, I decided to keep our blue but as we prepared for our bowl game, the Fenway bowl, we decided to shift to red as a main color. Ultimately, our bowl game was cancelled due to covid, but the in game graphic templates served as a jumping off point for 2022's look and feel. Graphics slowly got simpler but kept our Triple D, the Dallas skyline, and "Dallas' team" up top.